Human Capital Disclosure Assessment
Kitanotatsujin Corporation
Assessment Scores
Company coverage reference date: 2026-08-31
Overall Score
| Disclosure Governance | 15.25 / 20 |
|---|---|
| Human Intangible Assets | 21.25 / 40 |
| Technical Knowledge | 6.25 / 10 |
| Skills | 10.0 / 15 |
| Motivation | 5.0 / 15 |
| Human Capital Investment Flow | 20.0 / 40 |
Overall Disclosure Profile
Kitanotatsujin Corporation handles advertising planning, production, and operation internally through its web marketing department of approximately 100 employees. It has improved training for customer-acquisition functions and combines accumulated advertising data and employee expertise in production and operation with generative AI. The securities report states that these training, AI utilization, and organizational measures increased new customers acquired through company websites by 18% year on year in the fiscal year ended February 2026. The filing also states that the increase continued for 5 consecutive quarters.
The disclosure specifically identifies the work in which employees' skills are used and the business indicators to which they are connected. However, approximately 100 represents the entire department, without indicating capability levels or employee counts for individual skills. Information on the state of employee willingness to contribute and detailed assumptions for calculating outcomes is also limited. Increased customer acquisition is described as an outcome of combined initiatives and does not represent the effect of training alone.
Scores by Assessment Item
Scores assess disclosures in the Annual Securities Report. A score of zero does not mean that an initiative is not implemented or that employees lack capability.
| Disclosure Governance | |
|---|---|
| G1Disclosure of Basic Quantitative Information | 4 / 5 |
| G2Governance and Risk Management | 3.75 / 5 |
| G3Human Capital Strategy and Basic Policy | 3.75 / 5 |
| G4Clarity of Indicators, Targets, and Explanations | 3.75 / 5 |
| Human Intangible Assets | |
| Technical Knowledge | |
| T1Technical Knowledge Base | 2.5 / 5 |
| T2Acquisition and Accumulation of Technical Knowledge | 3.75 / 5 |
| Skills | |
| S1Alignment between Technical Knowledge and Practical Work | 3.75 / 5 |
| S2Volume of Use and Application | 2.5 / 5 |
| S3Continued Use and Expansion | 3.75 / 5 |
| Motivation | |
| M1Mechanisms Supporting Motivation | 2.5 / 5 |
| M2Track Record of Operation | 2.5 / 5 |
| M3Employee State and Change | 0.0 / 5 |
| Human Capital Investment Flow | |
| F1Logic from Investment to Outcomes | 7.5 / 10 |
| F2Magnitude of Outcomes | 7.5 / 10 |
| F3Calculation Basis and Use in Planning | 0.0 / 10 |
| F4Verification of the Relationship | 5.0 / 10 |
Assessment History
2025-03-01 – 2026-02-28 · Latest recorded assessment
No earlier assessments are recorded. Comparability across periods has not been confirmed.
Sources & Assessment Scope
Current Company Information
Filing Information
Assessment Scope & Disclaimer
This assessment is based solely on information disclosed in the company's Japanese-language Annual Securities Report filed through EDINET.
It does not assess the human capital initiatives a company actually implements or the company's human capital capabilities themselves.
Items for which no disclosure was identified in the Annual Securities Report receive no points, regardless of whether the company actually implements the relevant initiatives.
This English-language assessment is a translation of the original Japanese assessment and is provided for convenience. In the event of any discrepancy, the Japanese assessment prevails.